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	<title>Prepare and Share &#187; Marketing</title>
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	<description>Leadership Skills Training. Identify strengths. Share stories. Prepare for the future.</description>
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		<title>Book Review: Free by Chris Anderson</title>
		<link>http://www.prepareshare.com/archives/269</link>
		<comments>http://www.prepareshare.com/archives/269#comments</comments>
		<pubDate>Mon, 06 Jul 2009 06:48:26 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[John's Book Review Blog]]></category>
		<category><![CDATA[Marketing]]></category>

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		<description><![CDATA[There has been a great deal of hype about Chris Anderson&#8217;s new book, Free. I&#8217;ve been waiting for this book for six months. Finally someone can make some sense out of what is happening in the music and publishing industries (and many other businesses as well) and to help me with some of my own [...]]]></description>
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		<title>Book Review: The Sticking Point Solution by Jay Abraham</title>
		<link>http://www.prepareshare.com/archives/264</link>
		<comments>http://www.prepareshare.com/archives/264#comments</comments>
		<pubDate>Mon, 06 Jul 2009 06:33:02 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[John's Book Review Blog]]></category>
		<category><![CDATA[Marketing]]></category>

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		<description><![CDATA[Hmmm&#8230; seem to be doing a lot of reading about marketing. I thing the art of positive influencing is interesting and, of course, I understand the rules are changing in this new type of economy and I need to prepare myself. Jay Abraham is a long time guru in this field, one of world&#8217;s best [...]]]></description>
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		<title>Book review: World Wide Rave</title>
		<link>http://www.prepareshare.com/archives/258</link>
		<comments>http://www.prepareshare.com/archives/258#comments</comments>
		<pubDate>Mon, 06 Jul 2009 06:16:02 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[John's Book Review Blog]]></category>
		<category><![CDATA[Marketing]]></category>

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		<description><![CDATA[David Meerman Scott sells himself as an expert on the new rules of marketing and PR. Indeed one of his most popular books is called The New Rules of Marketing and PR. In World Wide Rave the author discusses how to make your website or your product the talk of the town&#8230; er, web. Who [...]]]></description>
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		<title>Book review: Buyology</title>
		<link>http://www.prepareshare.com/archives/168</link>
		<comments>http://www.prepareshare.com/archives/168#comments</comments>
		<pubDate>Sat, 23 May 2009 08:15:35 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[John's Book Review Blog]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Martin Lindstrom]]></category>

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		<description><![CDATA[Martin Lindstrom, Dane with Australia as his base, is one of the world’s most dynamic thinkers, speakers and writers about the art of marketing. I’ve heard one of Martin’s speeches and it is not something you forgot – ever. Martin believes most marketers are barking up the wrong tree. 
Marketers thing visually. Most of the [...]]]></description>
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		<title>Book review: Outliers</title>
		<link>http://www.prepareshare.com/archives/141</link>
		<comments>http://www.prepareshare.com/archives/141#comments</comments>
		<pubDate>Sat, 23 May 2009 07:59:39 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[John's Book Review Blog]]></category>
		<category><![CDATA[Malcolm Gladwell]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.prepareshare.com/?p=141</guid>
		<description><![CDATA[I am in a reading period right now and it is interesting to see the common themes in the books I happen to choose. Malcolm Gladwell is the author of two previous best sellers, The Tipping Point and Blink. Formally a business and science magazine writer, Gladwell analyzes research and explains trends in a simple, [...]]]></description>
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		<title>Book review: In Search of the Obvious</title>
		<link>http://www.prepareshare.com/archives/137</link>
		<comments>http://www.prepareshare.com/archives/137#comments</comments>
		<pubDate>Sat, 23 May 2009 07:57:43 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[John's Book Review Blog]]></category>
		<category><![CDATA[Jack Trout]]></category>
		<category><![CDATA[Marketing]]></category>

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		<description><![CDATA[I seem to do a lot of business book reading and especially about marketing. I guess it has to do with my own personal quest to finally get published in English and to spread the word outside of my lovely Sweden. Jack Trout is one of the most respected marketing analysts  around. Trout picks [...]]]></description>
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		<title>Book review: Tribes</title>
		<link>http://www.prepareshare.com/archives/127</link>
		<comments>http://www.prepareshare.com/archives/127#comments</comments>
		<pubDate>Sat, 23 May 2009 07:53:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[John's Book Review Blog]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Seth Godin]]></category>

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		<description><![CDATA[Seth Godin is one of my favorites. He seems to always have something fresh, trendy and exciting to say about marketing. He is one of the best selling authors in the field with iconoclastic books like Purple Cow (how ideas must stand out) and The Dip (how dropping things and failures can help you). In [...]]]></description>
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