Book review: Made to Stick

Thank you. Thank you. Thank you – Chip and Dan Heath for your wonderful book, Made to Stick. I wish I had read it when it first came out, but having read the Heath brother’s columns in my favorite magazine, Fast Company, I thought I knew their message. I was wrong. This is the perfect book for anything trying to figure out why certain ideas stick and others don’t and perfect for me trying to figure out my next writing project, marketing and how to make and impact despite all the “noise” and competition out there.

There is no one out there that can’t learn from this excellent description of why ideas stick. Start with simplicity. Surprise with the unexpected. Be down to earth and concrete. Make sure you are credible. Pull on the heart strings of emotion. Tell good stories. Yes, yes – easy to say, harder to do, but Chip and Dan give many good examples and certainly helped me to help myself refine my message. I have always believed in simplicity, but tend to have too many messages. I know the importance of emotions in learning and influencing but aren’t facts more important? Maybe not. I admire people who tell a good story, maybe I can too.

I can highly recommend Made to Stick for anybody in the business of influencing other people – and aren’t we all?