Book review: Tribes

Seth Godin is one of my favorites. He seems to always have something fresh, trendy and exciting to say about marketing. He is one of the best selling authors in the field with iconoclastic books like Purple Cow (how ideas must stand out) and The Dip (how dropping things and failures can help you). In his latest book, Godin explains that the new media forms can let almost anyone with the energy and competence gather a following. You can gather a “tribe” that will follow you and your ideas with the help of of everything from Facebook to Ning and a myriad of other network building tools. Godin gives plenty of specific examples. Godin says: Publish a manifesto of your beliefs. Make it easy for your followers to connect to you. Make it easy for your followers to connect to one another. Relize that money is not the point of a movement, but a result. Track your progress. Your movement needs to be bigger than you. Good luck creating your tribe.