Book review: Habit

In this interesting book Neale Martin points out something that should be more obvious than it is – that most of our decisions are made out of habit. We tend to take the easy way out. Neale applies his studies to marketing and specifically about how to retain customers. Yet his point could be made about anything that implies learning something new. Make it similar to what is known. For instance Neale states the case of a new instrument board in a fancy car that goes unappreciated because it requires too much relearning by the customer. Ipod had a break through with a new technology because it used an well known interface. People knew how to push the buttons and get it started without even having to look. How can you tie into and build upon habits? How can you recognize the force of habit? These are good questions.